🪴Jennifer Wentworth🪴
JENNIFER
WENTWORTH
San Diego, CA
Webby Award-Nominated Social Content Strategist
Managed Communities Totaling Over 6.3 Million Followers. As Well As Utilizing Social Strategy To Gain Over 83 Million Views On Instagram In 2023 Alone.
Freelance Content Creator Specializing In Branded
Short-Form Social Content
Who Am I?
Inspired by creative brand marketing and modern entrepreneurs, I am seeking opportunities in the social media and creatives field as I continue to grow in my career. I have expertise in social media marketing, content creation, influencer communications, and video production. Most of all, I am looking to be a part of a team of insightful leaders and mentors.
When I am not creating content or jumping on social trends, I am checking off books on my never-ending to-be-read list. Right next to making millions of playlists for my different moods ✨📚
Work Experience
Social Media Specialist
Contract | Allrecipes.com
Aug 2022 - Current
Oversees content creation for social platforms totaling over 6.3M followers. Collaborates closely with video and production teams to create platform-specific content. Responsible for community management across multiple platforms.
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2023 TikTok Webby Nomination for Social, Food & Drink
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Grew video views on Instagram Reels by 96% within the first month of working with the brand, as well as, grew engagement on the platform up 50% M/M.
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Grew Facebook sessions by 10% within the first month of working on the brand’s account.
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Brainstormed and carried out creative ideas for sold campaign packages, features, and spotlight content.
Content Creator
Freelancer | Onyx + Rose
Sept 2022 - Feb 2023
​Worked on a monthly basis to brainstorm and create video content for the brand’s TikTok and Instagram pages. Collaborated closely with internal teams to develop effective CPG content to drive business growth.
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Executed video concepts that drove the highest total views on both their TikTok and Instagram.
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Communicated with multiple social team members to clearly and effectively promote new goods.
Social Media
Intern | OCDFeat
Jan 2022 - May 2022
Partnered with local start-up to elevate and evolve their approach to social media.
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Generated an audit that reflected top-performing content, competitor analysis, and areas of growth.
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Curated a content strategy that pinpointed a content framework of creative themes and content streams.
Event Management
Intern | Rapid Creek Cidery
June 2021 - Aug 2021
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Engaged in hands-on experience in catering and event/venue management.
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Participated in banquet event order meetings, preparing service plans, event set-up and preparation, as well as day-of-event execution.
Social Media Marketing
Intern | Wilson's Orchard & Farm
Jan 2021 - May 2021
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Executed a comprehensive social media plan which drove 400% follower growth over the prior year.
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Increased audience engagement by 40% on Instagram posts throughout my time in the position.
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Created Instagram Reels that performed 70% better than regular feed posts.
Education
University of Iowa
Jan 2020 - May 2022
I started my undergrad right after high school, studying Journalism and Mass Communications. I will graduate this spring (May 2022) with my BA. Throughout my schooling I have gained knowledge and experience in the marketing, content creation, communications, and event management fields.
Scott Community College
Aug 2015- May 2019
I was selected to participate in Dual Enrollment at my high school, which allowed me to graduate with my AA degree alongside my high school diploma.